Digital Social Media Campaign

Summit Schools Graduation

My Role
Graphic Design
Motion Design
Tools Used
After Effects
Project Overview
This video shows the evolution of the early designs of the facebook ad through to the final version
Project Context
As a volunteer, delivered online and print assets to be used for event promotion. Worked with a v-team for requirements gathering, review rounds, and approval.
Problems Solved
Parents of seniors as well as interested guests will need event details to reach them through multiple channels, so they can plan and invite others to the event. Client asked for an exception to the brand guidelines late in the process. Was able to act fast due to excellent file structure and named layers.


I was the graphic and motion design staff for all deliverables, supporting all team members. I also asked for support from team members where needed, such as double checking proofs before they went to print.


Printed Tickets

Printed Program

This image shows a version with yellow highlights indicating changes that were made this round.

Animated digital social media post (Facebook / Instagram)